RankPy — B2B SEO & Lead Generation Systems | Muhammad Zeeshan
B2B Growth Strategist · SEO Systems · Lead Generation

SEO brings traffic.
I build the system that
turns it into actual leads.

Rankings alone don't pay bills. I'm Muhammad Zeeshan — I map the full gap between where your site sits right now and where paying customers stop finding you. Then I fix it, layer by layer, until your organic channel actually generates revenue.

Full-System Approach
·
Rankings + Conversions
·
1 Client At a Time
·
Remote-Ready
8yr
Building SEO systems across B2B industries
3x
Average organic traffic growth on retainer clients
100%
Manual research — no automated bulk output
1x
One client at a time — full dedication guaranteed
The Full Picture

Most SEO work stops at rankings.
Mine starts there.

Rankings bring visitors. But visitors don't automatically become leads. I look at both layers — why your site isn't ranking, and why it isn't converting when it does — and I fix both.

🔍

Search Gap Analysis — Finding What You're Missing

I go through your site page by page, your competitors keyword by keyword, and your SERP position by position. I find the exact content gaps, topical holes, and intent mismatches that are keeping you invisible to buyers who are already searching for what you sell.

🏗️

Lead Generation Gaps — Finding Why Traffic Doesn't Convert

Traffic without leads is just numbers. I audit your landing pages, your site structure, and your calls to action against the psychology of what your target visitor actually wants to do. Then I show you exactly what's causing them to leave without contacting you.

📈

Systems Build — Ranking + Converting at the Same Time

I build a content and technical infrastructure where your organic traffic grows month by month and the leads from that traffic compound. Not a one-time project. A recurring system that keeps working and scaling without starting over every quarter.

Topical Authority Mapping Search Intent Analysis Landing Page Conversion Audit Google AI Overview Optimization Competitor Backlink Intelligence Google Ads → SEO Migration AEO / GEO Schema Technical SEO Architecture WordPress / Elementor Builds Google Maps + Local SEO
What Changes When You Work With Me

The difference between
typical SEO work and a full system.

This is what I see on almost every site I audit — and what changes after I build the right infrastructure.

Before — What I Usually Find

The typical situation

Rankings on page 2–3 for keywords that buyers actually use
Content that covers topics broadly but doesn't own any of them deeply
Landing pages that don't match what the visitor was searching for
Traffic arriving but no clear path to a lead form, call, or enquiry
Google Ads running to fill the gap, draining budget every month
Link building done randomly without topical relevance to your niche
No schema markup — invisible to Google AI Overviews and featured snippets
After — What the System Delivers

What I build instead

Page 1 positions on high-intent buyer keywords your competitors don't own yet
Full topical authority on your core subject — one entity hub that Google trusts
Landing pages that match search intent precisely — visitors know they're in the right place
Clear lead paths at every stage — awareness, evaluation, and decision visitors all have a next step
Organic traffic replacing paid clicks keyword by keyword over 60–90 days
Verified editorial links from topically relevant sources — with Ahrefs data before you approve
Schema markup on every key page — eligible for AI Overview and featured snippet positions
How We Can Work Together

Two ways to engage.
You choose what fits your team.

Some teams need strategy and a roadmap they can hand to their developers. Others need end-to-end execution. Both options give you the same depth of research and analysis.

Option 1

SEO Consulting & Strategy Roadmap

I do the full research — SERP analysis, competitor audit, topical gap mapping, lead generation gaps, and link source identification. You get a complete, prioritized action plan that your team or developers can implement directly.

Full site audit — SEO gaps + lead generation gaps
Competitor analysis — who's ranking, why, and how to overtake them
Keyword strategy + topical cluster blueprint
Verified link source report with Ahrefs data attached
Prioritized action roadmap — no vague recommendations
Your team implements — I guide and review
Ask About Pricing →
Pricing based on site complexity and scope. Ask for a quote.
Option 2 — Most Complete

Full SEO & Lead Generation Implementation

I handle everything end-to-end. Research, strategy, content architecture, technical fixes, schema setup, link building, WordPress/Elementor builds, Google Ads audit, and monthly optimization. You focus on your business. I build the organic engine.

Everything in Consulting — plus full execution
Content architecture + page-by-page optimization
WordPress / Elementor builds and fixes
Schema markup — AI Overview + featured snippet targeting
Link building — verified, topically relevant, Ahrefs data shown first
Google Ads audit + migration roadmap — free with this package
Monthly optimization sprints — rankings protected and scaled
Available as remote full-time role or monthly retainer
Ask About Pricing →
Pricing based on scope, team size, and niche. One client at a time.

See how much your Google Ads budget could do as organic SEO instead.

Most companies running ads are one good organic system away from cutting their paid spend in half. This rough calculator shows you what that shift could look like for your business over 12 months.

This is a rough estimate — your actual results depend on competition, niche, and starting position. Ask me for a real analysis of your specific situation.

Get My Real Analysis →
The Google Ads Problem

You're paying per click for traffic
that vanishes when budget runs out.

90% of companies running ads have zero organic foundation for those same keywords. Every lead costs money — forever. I show you the exact math, then I fix it.

What I Find in the Audit

Where your ad spend is leaking right now

You're running an ad on a keyword where you rank organically on page 2 or 3 — paying for clicks you could own
Your ad landing page doesn't match the exact search intent — visitors bounce, budget burns with no lead
A competitor holds the top organic position for your ad keyword — zero spend on their side, 40% of the market

I find your active ads, audit the landing pages, and send you a 3-gap report showing exactly where your per-click budget is wasting. Free with any engagement.

What I Build Instead

Organic traffic that replaces paid clicks over time

I map which paid keywords can be organically owned within 60–90 days — and build the content structure to capture them
Google Maps + SEO combined — local buyer intent captured without a single paid click
You keep running ads while organic builds — then we reduce paid budget month by month as rankings lock in
12 months from now, your organic channel is an asset — not a cost you pay forever
Get My Free Ads Audit →
Live Research · June 2026

Real SERP analysis.
Dated. Verified. Actionable.

These aren't hypothetical examples. Each case study is a manual breakdown of real keyword positions — with competitor data, backlink sources, and a concrete gap strategy for every site sitting below Page 1.

✦ Full AnalysisJune 2026

"3PL Companies in USA" — Full SERP Post-Mortem

Why the #1 result holds its position with relatively thin content. What the #2 result is missing. The exact backlink source that moved the needle — available in my verified inventory with live Ahrefs data.

KD: 42 · 2,400 searches/mo
Read Full Analysis →
Coming Q3 2026

"Freight Forwarding Companies Dubai" — In Progress

Full entity map for UAE freight forwarding — customs clearance, air freight, and GSA sub-entities that current Page 1 results don't cover at all.

KD: 38 · 1,900 searches/mo
Get Notified →
8-Year Background

Where this approach comes from.

8 years of working on B2B sites across UAE and Gulf markets — each industry teaching a different lesson about what actually moves organic revenue, not just traffic numbers.

2016–18

Technical Foundations — WordPress, Elementor, Programmatic Architecture

Started with full-stack WordPress builds and custom Elementor design systems. Learned early that most SEO failures aren't content problems — they're structural. That's where the systems mindset came from.

2018–21

B2B Focus — Logistics, Industrial Freight & Heavy Equipment (UAE Market)

Deep focus on Dubai and Abu Dhabi B2B industries. Learned the entity structures, compliance sub-topics, and buyer vocabulary that generalist SEOs miss — and that Google increasingly rewards when they're covered correctly.

2021–23

Enterprise Infrastructure — Pharma Networks, Google Merchant Center, Multi-Location SEO

End-to-end digital infrastructure management for multi-branch operations across UAE — Google Merchant Center setups, per-location SEO content blocks, conversion architecture, and hybrid lead acquisition systems.

2023–Now

Authority + Lead Generation Systems — Rankings That Actually Convert

Moved beyond pure ranking focus to building complete organic lead systems — where topical authority, AI Overview visibility, conversion architecture, and recurring traffic compound together. The goal isn't Page 1 for its own sake. It's leads that keep coming in after the work is done.

Work With Me

Tell me about your situation. I'll tell you if I can help.

I take on one engagement at a time — so I want to make sure we're a good fit before either of us commits. Fill this in and I'll come back to you within 24 hours with honest feedback on whether what you need matches what I do.

No sales pitch — just a direct conversation about your situation
I'll tell you honestly if what you need is outside my scope
Pricing discussed after I understand the scope — not before
Contracts available via Upwork Escrow for protection

I respond within 24 hours. No automated replies. You'll hear from me directly.